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Marketing Analyst

Ref: 9221485

  • €35,000 - €45,000
  • 30 Apr 2020
  • Dublin (West)
  • Perm



Brief job description

Marketing Analyst– Our client is a pillar bank in Ireland and are looking to build out their marketing team. They are ideally looking for someone with previous marketing experience in a similar role. As a Marketing Analyst you will be responsible for studying market conditions to assess the potential sales of products and services. The successful Marketing Analyst will be able to analyse qualitative data, trends, strategies, and competition aiming at increasing competitiveness. Your goal will be to assist in determining what products are in demand, who will purchase the products and the price they are willing to pay. A Bachelor's degree in Marketing or Statistics along with demonstrable experience is required. Alongside this you will need excellent analytical and numerical skills, whilst being deeply creative with great problem-solving skills.

Benefits

• 25 days annual leave. • Pension Scheme. • Bonus. • Healthcare

Responsibilities

• Perform valid and reliable market research SWOT analysis • Utilise online market research and catalog findings to databases • Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls) • Formulate a plan and present it to senior management or a client • Interpret data, formulate reports and make recommendations • Gather and analyse statistical data using modern and traditional methods to collect it • Design specific research methods such as questionnaires • Remain fully informed on market trends, other parties researches and implement best practices

Requirements

• 5+ years experience in marketing or related field • Possess search engines, web analytics, and business research tools acumen • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office • Strong communication and presentation skills • Deep knowledge of data warehousing, and mining • Adequate knowledge of data collection methods (polls, focus groups, surveys etc) • Working knowledge with CRM programs • Strong analytical and critical thinking For more information, please contact Sarah Mac Nulty on 01 662 1000 or S.MacNulty@brightwater.ie click to apply!